The vital importance of green public space became crystal clear again during the pandemic. Sadly, public green is already most scarce in poorer neighborhoods, where the crisis hits double: youth unemployment in these areas will skyrocket. What if we’d use integration of nature in the city as leverage to transform these poorer neighborhoods into green zones and show the youth a future as green pioneers? With BEAT THE CONCRETE we call upon the youth to bring back nature in their neighborhood. We support them with a professional framework ‘to make the move' and start ór join their own greening project.
With BEAT THE CONCRETE we want to reboot our relationship with nature and provide a resilient future to those most impacted facing the global pandemic. By integrating nature, design and tech, we want to empower and inspire under-resourced young people to roll up their sleeves and implement nature-based solutions like green walls in their own neighbourhood. Beating the concrete will help them to beat the odds.
We believe that learning from nature and taking action are key in achieving big wins. By transforming the public space as green pioneers, young people become changemakers in our society and function as role models for their community. With BEAT THE CONCRETE, they will take a lead on reconnecting us with nature and pave the way to #buildbackbetter.